About CraftMasters

CraftMasters Flooring is a family-owned flooring showroom in Appleton, Wisconsin. We built this business on a simple promise: affordable flooring that looks great, backed by honest advice and expert installation.

When you walk into our showroom, you won't get a high-pressure sales pitch. You'll get a friendly conversation about what you need, what you like, and what fits your budget. We carry over 2,000 large-format samples from the industry's best brands — so you can touch, feel, and compare flooring options side by side.

From the initial consultation through the final installation, our goal is to make the process easy and stress-free. We serve both residential homeowners and commercial businesses, and no project is too big or too small.

We're proud to be part of the Appleton community, and we treat every customer the way we'd want to be treated — with respect, transparency, and a genuine desire to help you love your floors.