Appleton, WI's Trusted Flooring Experts
Affordable Flooring
That Looks Great!
Family-owned showroom with over 2,000 large samples. From carpet to hardwood, luxury vinyl to tile — we'll help you find the perfect floor and install it right.
Our Flooring Services
Whether you're updating a single room or outfitting an entire commercial space, we have the products and expertise to get the job done.
Carpet
Plush, durable, and stylish carpet from top brands like Shaw, Anderson Tuftex, and more. Perfect for bedrooms, living rooms, and offices.
Learn More →
Luxury Vinyl
Over 800 LVP samples from COREtec, Mannington, and more. Waterproof, beautiful, and built to last.
Learn More →
Hardwood
Timeless solid and engineered hardwood from Anderson Tuftex, Shaw, and Mercier. Elevate any room with natural beauty.
Learn More →
Tile & Stone
Ceramic, porcelain, and natural stone for kitchens, bathrooms, and entryways. Endless design possibilities.
Learn More →
Laminate
Affordable options that look incredible. Great for high-traffic areas and budget-conscious projects.
Learn More →
Sheet Vinyl
Seamless, waterproof sheet vinyl from Mannington and Congoleum. Ideal for kitchens, bathrooms, and laundry rooms.
Learn More →Why Choose CraftMasters?
Family-Owned & Operated
We treat every customer like family. When you walk into our showroom, you'll work directly with the owners — not a revolving door of salespeople.
2,000+ Large Samples
Our showroom features one of the largest sample collections in the Fox Valley. See and feel real, full-size samples before you buy.
Expert Installation
Our experienced installation teams take pride in their craft. We stand behind every job with quality workmanship you can trust.
What Our Customers Say
“CraftMasters made our kitchen renovation so easy. The LVP they recommended looks like real hardwood and has held up perfectly with three kids and a dog!”
— Sarah M.
“We've used CraftMasters for two homes now. Their showroom is incredible — you can actually see what the flooring will look like. Highly recommend!”
— Mike & Julie R.
“Best flooring experience I've had. Fair prices, great selection, and the installation crew was professional and fast. Our new hardwood floors are stunning.”
— Tom B.
Residential Brands We Carry
Commercial Lines
Ready to Transform Your Space?
For a Free Estimate, we invite you to stop in and look at our products. Once you have selected one, we will set up a measure and can then provide you with a free estimate.
Visit Our Showroom